Vendor Pitch Guide: How to Win More Property Listings With Video Marketing
Presentation strategies agents use to explain the value of video to vendors and secure sole agency listings.
- Author
- By Howards
- Published
- Updated
- Reading time
- 1 min read
- Audience
- For agents
Why vendors expect video
Homeowners want their property presented well. Including a video plan in your marketing proposal shows you are using the channels where buyers actually spend time, including out-of-town and passive buyers who may never attend an open home.
Handling budget objections
If a vendor hesitates at marketing expenses, the cost of traditional videography is often the barrier. A photo-based listing video is a straightforward alternative: "We include a full listing video for $199, created from the professional photography, so your property gets video without inflating the marketing budget." For how this fits into the wider campaign, see what a good real estate marketing campaign includes.
A listing presentation outline
"Many buyers watch property videos on their phones before deciding whether to attend an open home. As part of our campaign, we create a listing video and a vertical social reel so your home is presented well across social media and the property portals." Keep the promise specific and deliverable; do not promise a result that the campaign cannot guarantee.
About this guide
Published by Howards, a New Zealand studio that creates listing videos from existing property photography. We sell a service that appears in this guide, and we say so where it does. The guide is general information for New Zealand readers, not legal, tax or financial advice, and it has not been reviewed by a lawyer, accountant, valuer or licensed agent. Check anything that affects your decision with the relevant professional or provider. Where a guide quotes the Howards full listing video at NZ$199, that price includes GST. The GST treatment of other Howards products is not covered here.
Related guides
Howards
Listing video, created from the photos you already have.
Howards turns existing listing photography into a listing video, delivered within 24 hours. Full listing video, $199 per video including GST. If you are selling, ask your agent whether one would suit your campaign.